The Vijay Mallya Social Experiment Published by SK Software Developers
- SK SOFTWARE DEVELOPER'S Websites
- Jun 8
- 3 min read
What Is This Campaign?
In the spirit of understanding how public attention moves, how people engage with causes, and how digital payments blend with real-world action, SK Software Developers is launching:
The Vijay Mallya Social ExperimentA creative, on-ground public campaign — using posters, QR codes, and transparent donations — to explore how society reacts to intentional, legal, and clearly communicated "asks."
No politics. No endorsements. No clickbait.Only one question: What happens when you ask the public for ₹10… and mean it transparently?
Why the Name?
This campaign is inspired by the cultural conversation around Vijay Mallya — not to judge him, support him, or joke about his past — but because his name sparks curiosity, confusion, and strong opinions.
We are not affiliated with Vijay Mallya in any way.We are simply leveraging a pop-cultural trigger to examine public behavior, attention, and generosity.
Where Does the Money Go?
All payments made through this campaign go directly toward purchasing food for stray dogs in and around our city. We are working with verified vendors and shelters, and we’ll publish full documentation at the end of the campaign.
How It Works:
Posters are placed in public areas where allowed — like cafés, college zones, street poles, and notice boards.
Each poster has a QR Code (via Razorpay/UPI).
People can scan and contribute any small amount (₹1, ₹10, ₹50).
All payments are logged securely. No personal data is collected.
After the campaign ends, SKSD will:
Purchase dog food or make a donation to a shelter
Post all receipts and visual proof on our website
Share the full story of what this campaign uncovered
⚖️ Disclaimer:This campaign is a public creative initiative titled "The Vijay Mallya Social Experiment", conceptualized and executed by SK Software Developers, a registered private company. It is a non-commercial, non-political, and independent social experiment, intended to study public interaction and support through creative poster design and voluntary digital donations.
The funds collected through the QR code displayed on these posters are 100% voluntary and are used exclusively for charitable purposes, specifically for the purchase and distribution of food for stray dogs.
This campaign is not affiliated with, endorsed by, or officially connected to Vijay Mallya, Raj Shamani, or any person, organization, or media outlet referenced in the creative material.
The visual content used in this campaign, including still images or stylized frames, is sourced from publicly available media, including the Raj Shamani podcast, under fair use principles for non-commercial, educational, and artistic purposes. If any copyright holder or concerned party requests removal or modification of said visuals, we will comply respectfully and immediately.
This initiative is conducted within the rights guaranteed under Article 19(1)(a) of the Constitution of India (Freedom of Speech & Artistic Expression) and complies with the Information Technology Act, 2000, as well as relevant provisions of the Indian Penal Code.
This campaign does not solicit emergency funds, does not promote hate, and does not misrepresent its purpose. It is not a scam or crowdfunding scheme.
For any queries, clarifications, or takedown requests (regarding content, posters, or location), please contact us at:📧 reachsksd@gmail.com
All donation records, purchase proofs, and impact reports will be made public after the campaign ends at:🌐 https://www.instagram.com/sk_software_developers/
💬 Why Is SK Software Developers Doing This?
Because we build software, We Build Brands. But we also understand systems — human systems.
Attention is a currency.Generosity is a trigger.Public behavior, when studied responsibly, can lead to powerful insights.
The Vijay Mallya Social Experiment is our attempt to explore this, while doing something meaningful — and absolutely legal — with the outcome.
📌 Track the Results
We will post:
Total amount collected
Exact breakdown of dog food purchases or donations
Visual receipts and impact proof
Thank you for participating.If nothing else, you helped feed a dog 🐾
— SK Software DevelopersTechnology + Creativity + Social Insight
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